“It’s been such a great feeling to bring a stack to mail out every few days!”

This year Adidas is taking the Write_On challenge and we checked in with some of the participants to see how it's going!

They broke into teams of 5. The team that writes the most letters in a month wins a prize bag. People have been sending emails to each other to check in on how many letters they have written and give encouragement.

Rachel is a designer at Adidas and this is her 3rd year taking the Write_On challenge. She's gaining steam! The first year she'd written 11 and then 18. This year she's shooting for 30 or more.

"I like to write letters in groups. I sit and make a list of people to write and write 5-10 at a time. I really find the time to be soothing and get me out of my daily stresses. It always feels good to send them off; like little floating wishes that arrive at people’s doorsteps. It feels a bit magical and mysterious. I find the campaign to be a time to reconnect and start communication again with dear friends I have lost touch with. In that sense it has been good."

Amanda is another avid letter-writer and on an opposing team to Rachel's. She told us that "one of my new year’s resolutions for 2016 was to write more letters, and my goal has been to write 10 a month, which seemed like a lot, but I’ve found I enjoy it so much I tend to send even more than that."

Nice work Adidas! We get the sense that a little friendly competition helps to keep the letters going and we hope more companies will see the many values in making letter-writing a part of their culture.